Constructed with care, the monogram is an abstraction of “Q” and “C” combined together to represent the shape of Queer Chocolatiers’ truffles. The tail of “Q” forms the letter “C” and portrays Queer Chocolatier flowing outside of conformity and onto its own path. Unapologetically Indulgent defines the art direction and tagline of this sweet shop.Art direction inspiration came naturally from the shop environment and its bare authentic elements. Showcasing the fine chocolates for their simple ingredients and heritage of interaction ultimately represents the brand effectively.
QUEER CHOCOLATIER IDENTITY LAYOUT
in collaboration with _Studio 165+
client _Queer Chocolatier
_branding_print design_food photography_art direction